McLaren Racing has revealed that IQONIQ has ended up being the official fan interaction partner of the McLaren F1 team. The multi-year partnership with the new sports fan interaction platform kicked off with the British Grand Prix 2020.
The partnership will allow McLaren to continue to grow its Camiseta Selección de fútbol de Alemania fan base as well as bring fans better to the heart of the action.
The IQONIQ platform solely targets the world of sports as well as entertainment with an all-in-one app bringing fans better to their favourite individuals or teams, as well as rewarding their commitment with loyalty programmes, in-app games as well as prizes, special offers for ticketing as well as product as well as aggregated material from other sites.
The platform is because of ended up being publicly offered in September 2020.
Partnering with IQONIQ is one more step in McLaren Racing’s commitment to providing higher gain access to to its worldwide as well as loyal fan base. The app, which will be introduced later this year, will offer McLaren fans the chance to gain access to special material as well as experiences at the McLaren innovation Centre as well as formula 1 races, bringing fans better Camiseta Aston Villa FC to the team on as well as off track throughout the season.
The IQONIQ brand was represented on the McLaren F1 pit team helmets at the British Grand Prix.
Mark Waller, Managing director of Sales & Marketing, McLaren Racing said:
We are delighted to reveal this interesting new partnership with IQONIQ. like McLaren, it is a brand that is passionate about engaging a worldwide fan base. This partnership with IQONIQ will allow us to continue to link with our fans in unique as well as ingenious ways, bringing them better to the team as well as action.
Kazim Atilla, chief executive Officer, IQONIQ said:
We are extremely happy to partner with McLaren Racing. From our inception, we have always been focused on establishing ingenious solutions to address the contemporary day needs of fandom, as well as McLaren Racing’s continuous commitment to its worldwide fan base makes it an suitable in shape for our platform. We are excited to provide McLaren fans with the personal, rewarding as well as purposeful experiences that they deserve.
#fanengagement #fanexperience #formula1 #sportsbiz
Source & image, courtesy: McLaren.com
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