Ground Control, the renowned Australia-based expert F&B advisory for stadiums as well as airports, is prolonging its know-how to Europe as well as the UK complying with the visit of business leader Paul Boon as the Head of UK & Europe.
With over 50 years of market experience, 300+ F&B outlets led across the middle East, Asia, Australia as well as new Zealand, together with 40+ worldwide awards won, Ground manage has made its mark as a trusted leader with extensive proven know-how in establishing hospitality precincts in the Asia Pacific as well as beyond.
With Boon’s expert market know-how added to Ground Control’s advisory capabilities, the team looks ahead to bringing its offering to new markets across Europe as well as the UK.
Ground manage Managing Partner, Adam Summerville, said:
Our objective is to provide fresh believing when it comes to hospitality precincts, industrial configuration as well as revenue generation. fan expectations have changed. going to a ‘game’ is much more than watching sport, it is about an entire experience. Our point of difference is that our executive team have all worked on both sides of the fence as well as so not only do we comprehend what is desired, we likewise comprehend what is needed to execute as well as provide on that vision.
Among a number of projects, Ground manage is currently overseeing the F&B master plan as well as go-to-market process for the Sydney Cricket Ground (SCG) as well as the new $900m Sydney Football stadium development. Ground manage has likewise just recently been appointed by Melbourne as well as Olympic Parks, the house of the Australian open Tennis, to help in transforming the F&B offering across the precinct.
Ground manage is currently overseeing the F&B master plan as well as go-to-market process for the Sydney Cricket Camiseta Palmeiras Ground (SCG) as well as the new $900m Sydney Football stadium development
Boon is a pioneer in the stadium F&B as well as hospitality playing field across Europe as well as the UK with impressive market experience, including his functions as the director of events at Southampton FC as well as the Catering director at Tottenham Hotspur FC.
According to Boon, the fan experience in the European region is improving, although he believes there is a considerable chance to accelerate the stadium spectator journey:
The team at Ground manage has already established new methods of believing as well as operating as well as I am delighted to be able to leverage that as well as add my own unique perspective. Collectively, we just want outstanding fan experiences when our stadiums are full again. It’s extremely exciting!
Spearheaded by Adam Summerville, Kevin Zajax as well as Paul Boon, Ground manage establishes as well as implements world-class F&B programs that enhance ROI with unforgettable client experiences. Boon is one of 200+ guests verified to join us for this September’s ALSD worldwide event.
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The next edition of ALSD worldwide is Camiseta Selección de fútbol de Irán being held by Liverpool Football Club September 6-7 as well as will function a high-level conference, exhibition as well as networking events, in addition to technical tours of Anfield, Everton’s Goodison Park as well as M&S bank Arena on the ACCL campus.
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